On Tuesday, February 3, 2026, the Board of Directors of Prudential Financial, Inc. (NYSE: PRU) announced a quarterly dividend increase from $1.35 to $1.40 per share. The dividend will be payable on March 12, 2026, to shareholders of record as of February 17, 2026. This represents a 3.70% increase over the prior quarterly dividend and the 18th consecutive year the dividend has increased.
Current Dividend Yield and Income Impact
At today’s opening price of $103.88, this dividend increase raises Prudential Financial’s forward dividend yield to approximately 5.39%. The yield remains very attractive and continues to position PRU as a meaningful income contributor within a dividend-focused portfolio.
As an owner of 85 shares of Prudential Financial, this increase adds $12.67 to my projected annual net dividend income. I was expecting an increase of around 5%, so this raise came in slightly below expectations. While mildly disappointing, it was in line with last year’s five-cent increase and still represents steady progress.
Long-Term Dividend Growth Track Record
Prudential Financial is a Dividend Contender with a 17-year streak of dividend increases, reflecting a consistent commitment to shareholder returns. According to Dividend Champions data, the company’s dividend growth rates are as follows:
1-year: 3.8%
3-year: 4.0%
5-year: 4.2%
10-year: 8.3%
This increase marks the sixth consecutive dividend raise I’ve received from Prudential since initiating my position in August 2020. Over that period, PRU’s quarterly dividend has grown from $1.10 to $1.40 per share, representing a 27.3% increase.
At the time of writing, Prudential Financial represents approximately 0.89% of my portfolio and contributes about 1.26% of my projected annual dividend income. Following this increase, my yield on cost stands at an attractive 7.90%.
Quick Valuation Take
At current levels, Prudential Financial appears reasonably valued relative to its historical norms. The elevated yield reflects the market’s cautious view of financials, interest rate sensitivity, and macroeconomic uncertainty rather than company-specific weakness. For long-term income investors, today’s valuation offers a compelling income stream with modest growth potential.
Dividend Safety and Outlook
PRU’s dividend remains well supported by earnings, cash flow, and a disciplined capital return framework. While dividend growth is likely to remain moderate, the company’s long streak of increases and strong balance sheet suggest the dividend is sustainable across economic cycles.
Final Thoughts
This dividend increase reinforces Prudential Financial’s role as a high-yield income anchor within my portfolio. While the growth rate was slightly below my expectations, the combination of yield, stability, and consistency continues to make PRU a solid long-term dividend holding.
Summary of 2026 Dividend Increases / Cuts
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Full Disclosure: Long PRU
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